Effective date: 10 August 2026
Serenity Digital Pty Ltd (ABN 54 812 903 741) ("we", "us", "our") operates Lifeppenergyor at lifeppenergyor.world (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit the Site. We are committed to compliance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
We collect information in two ways: automatically and voluntarily.
Automatically collected data: When you visit the Site, our web analytics platform (Google Analytics 4) may collect information including your IP address (anonymised), browser type, operating system, referring URL, pages visited, time spent on pages, and general geographic location (city-level). This data is collected via cookies and similar tracking technologies only after you have provided consent through our cookie banner.
Voluntarily provided data: If you contact us via email at info@lifeppenergyor.world, we collect the personal information contained in your email - typically your name and email address - solely to respond to your enquiry.
We process personal data on the following legal bases under the Australian Privacy Act and, where applicable, the GDPR: (a) your consent, given via our cookie banner for analytics and advertising cookies; (b) our legitimate interests in understanding how the Site is used in order to improve it; (c) compliance with legal obligations.
The Site uses cookies as described in detail in our Cookie Policy. In summary: necessary cookies are always active; analytics cookies (Google Analytics 4) and advertising cookies (Google Ads) are activated only after you click "Accept All" in our consent banner. You can change your preferences at any time by clicking the cookie settings icon at the bottom-right of the screen.
We use Google Analytics 4, operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies to generate reports on Site usage. We have enabled IP anonymisation and have implemented Google Consent Mode v2, meaning no analytics or advertising measurement takes place until you grant consent. Data is processed by Google in accordance with Google's Privacy Policy and Data Processing Agreement. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
If you consent to marketing cookies, we may use Google Ads conversion tracking to measure the effectiveness of our advertising. This involves Google placing a cookie when you click on one of our advertisements. The data collected is used only for aggregate reporting and does not personally identify you to us.
This Site contains affiliate links to third-party app providers (including Calm, Headspace, Sleepio, Breethe, Insight Timer, Pzizz, Sleep Cycle, Noisli, Ten Percent Happier, and Simple Habit). When you click an affiliate link, the app provider may set their own cookies on your device. We do not control the privacy practices of these third parties and encourage you to review their privacy policies before subscribing.
Google LLC processes data in the United States and other countries. These transfers are made pursuant to Google's Standard Contractual Clauses approved by the European Commission and equivalent mechanisms for Australian data subjects. We take reasonable steps to ensure that any overseas recipients handle personal information in a manner consistent with the Australian Privacy Principles.
We retain analytics data in Google Analytics for 14 months, after which it is automatically deleted. Email correspondence is retained for up to 2 years unless you request earlier deletion. We do not maintain any other personal data databases.
Under the Australian Privacy Act 1988 and, where applicable, the GDPR, you have the right to: access your personal information held by us; request correction of inaccurate information; request deletion of your personal information; object to or restrict processing; data portability (where processing is consent-based and automated); and lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
To exercise any of these rights, contact us at info@lifeppenergyor.world. We will respond within 30 days.
We implement reasonable technical and organisational security measures to protect personal data from unauthorised access, disclosure, alteration, or destruction. The Site is served over HTTPS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
This Site is not directed at children under 13 years of age and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
We may update this Privacy Policy from time to time. The updated version will be indicated by a revised "Effective date" at the top of this page. We encourage you to review this page periodically.
Privacy enquiries: info@lifeppenergyor.world
Serenity Digital Pty Ltd, 47 Collins Street, Melbourne VIC 3000, Australia.